Measuring AI Search: How to Track, Analyze & Improve Traffic from ChatGPT & Co.
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The way consumers search is undergoing a radical shift. AI platforms like ChatGPT, Perplexity, and Gemini are delivering instant answers – and pushing traditional blue-link search further into the background.
But what does this mean for performance tracking in e-commerce? Which signals can actually be measured? How do you attribute AI-driven traffic correctly – and what steps help you stay visible and relevant in this new search reality?
In this webinar, Robert Weißgraeber (CTO & Co-Founder of axite) and Daniel Drabo (CEO & Co-Founder of Peec.ai) will show how to track, evaluate, and optimize traffic from generative search – and why traditional SEO metrics alone no longer cut it.
What you'll learn:
- How to track and assign AI search traffic
- Which metrics are measurable on platforms like ChatGPT, Perplexity & Co.
- Why classic SEO KPIs fall short – and what else you should consider
- What GEO (Generative Engine Optimization) means in practice
- How to use data to improve visibility, relevance, and conversion
Who should attend:
- Content and SEO teams looking to rethink their metrics
- E-commerce professionals exploring AI search as a traffic channel
- Performance and analytics teams facing new attribution challenges
- Decision-makers who rely on data-driven optimization
Zur Eventübersicht: https://www.ax-semantics.com/en/next-event?utm_source=ax-eventkalender&utm_medium=organic&utm_campaign=meetup&utm_term=20250729
